Perrier x Murakami Influencer Campaign

Perrier collaborated with artist Takashi Murakami and wanted to create a buzz around the product before the campaign ended, with a key focus on artists and art institutions.

Heather used her black book of contacts and ensured all of the creative folk of New York, Brooklyn and LA were hydrated. The total social reach for the influencer campaign was 11.1MM, of which, 8.6MM came from the greater NYC area.