Color Yourself in Luxury, with Raffi.
Raffi is a US based luxury brand specializing in comfort items for him and her. Cashmere and aqua cotton are the spotlight materials at the core of the brands offering, in a myriad of colorways.
Raffi is a true family business; Raffi, along with his wife and three daughters collectively run the company. They design and innovatively bring fresh new ideas to the market each season creating works of art. Each with their own individual styles and experiences, there is a common thread of versatility, luxury and uncompromising quality that the Raffi brand delivers. Raffi strives to create the ultimate timeless classic “staple in your closet” year after year.
“Known to be the King of Cashmere, Curator of Color, and Creator of Acqua Cotton, Raffi Shaya is famous above all for his unique ability to look at life through (literal and figurative) rose-colored glasses.”
– Karen Alberg, MR Magazine
Raffi is available direct to consumer via:
Raffi believes in creating forever pieces that make you look and feel your best. Crafted with equal parts comfort and luxury, the pieces are designed to make you love the way you look. Raffi always looks to elevate and innovate. The team at Raffi listens to the market and always makes sure to deliver the best to the customers – wear Raffi once and you can feel the difference.
The Raffi Philosophy
“Be positive, love the way you look and feel”.
“love yourself, wear Raffi”
More than just a clothing brand, Raffi is a way of life. Raffi believes in the power of positivity, in work and in life, and believes clothes are therapy for feeling good. The first thing is to love yourself; everyday look in the mirror and say to yourself “I love you”. The Raffi philosophy believes when you put yourself together and you look good, you feel good. You will feel more confident, positive and with that feel good. We look to design and make a collection that is good quality, and looks and feels good on the body. When customers wear Raffi, they feel good about themselves, the Raffi clothing helps elevate and brighten up everyone’s day.
Color Yourself
Raffi are known as “curators of color”, with any one style of garment having up to 18 different color options. The Raffi Florida customer may choose to wear sorbet to The Colony Hotel and golf with friends, whilst our New York guy chooses black and charcoal.
Aqua Cotton
The Aqua Cotton line is a pleasure to wear, the signature 100% Aqua Cotton fabric is all about high quality and unbeatable feel. Aqua means water, and staying true to its name, the Raffi Aqua Cotton fabric goes through a special process that gives a luxurious weightless feel. Raffi created something that people love to wear, and once putting it on they do not want to wear anything else, its luxurious weightless feel is so comfortable you will never want to take it off.
King of Cashmere
Known as the “King of Cashmere”, Raffi’s cashmere is 100% cashmere made in Australia. Cashmere is known for being one of the softest fibers in the world, it comes from the cashmere goat, it’s luxuriously soft and warm. The fine hairs mean that it can be woven into incredibly soft, luxurious garments and it’s long lasting.
Key Product Focus – The Marquee
100% aqua cotton, the button-down shirt, an essential piece of any fashion-forward men’s wardrobe. The Marquee offers comfort and versatility in the signature 100% Aqua Cotton. With a multitude of styling options, the Marquee can take you from the boardroom to dinner out with friends. Effortlessly pairs well with other Raffi styles such as Theo or Jasper. Link to product.